Reports & Analytics

Reports & Analytics

Understand your marketplace performance through detailed reports.

Available Reports

Navigate to Reports to access:

Revenue Reports:

• Daily, weekly, monthly earnings
• Commission breakdown
• Top earning categories
• Payment method analysis

User Reports:

• New registrations
• Active users
• User demographics
• Seller performance

Order Reports:

• Total transactions
• Average order value
• Completion rates
• Refund statistics

Service Reports:

• Popular services
• Category performance
• Pricing analysis
• Search trends

Understanding Your Data

Revenue Dashboard Shows:

• Gross Revenue - Total money processed
• Net Revenue - Your commission earnings
• Pending Clearance - Money waiting period
• Available Balance - Ready for withdrawal

Key Metrics Explained:

• Conversion Rate - Visitors who buy
• Average Order Value - Typical purchase amount
• Customer Lifetime Value - Total per customer
• Churn Rate - Users who leave

Generating Custom Reports

How to Create Reports:

1. Click Custom Report
2. Select data type
3. Choose date range
4. Add filters (category, user type, etc.)
5. Click Generate
6. Export as PDF or Excel

Using Reports Effectively

Weekly Analysis:

• Check revenue trends
• Monitor user growth
• Review top performers
• Identify problems early

Monthly Planning:

• Set next month's goals
• Plan marketing campaigns
• Adjust commission rates
• Reward top sellers

Report Automation

Set Up Automated Reports:

1. Go to Reports > Settings
2. Choose report type
3. Set schedule (daily/weekly/monthly)
4. Add email recipients
5. Save settings

Taking Action on Data

What to Do With Reports:

• Low sales category - Promote or remove
• High refund rate - Investigate quality
• User drop-off - Improve experience
• Seasonal trends - Plan ahead

Best Practices

Regular Monitoring:

• Check dashboard daily
• Weekly detailed review
• Monthly comparison
• Quarterly planning

Share With Team:

• Export key metrics
• Create presentations
• Set team goals
• Celebrate successes